#FACEBOOK SHORTCUT BAR FULL#
You can see the full reaction-breakdown by clicking through. They found a middle road: Under every post, the three most commonly selected reactions will appear beside the reactions of your algorithmically determined best friends. People needed a way to leave feedback that was quick, easy, and gesture-based, says Zhuo.
Commenting might afford nuanced responses, but composing those responses on a keypad takes too much time. Of people who access it on both a monthly and daily basis, 90 percent of them do so via a mobile device. But in December of 2015, 1.44 billion people accessed Facebook on mobile. At the time, users had the option to post a sticker or- gasp-leave a written comment on a friend’s story. “Mark gathered a bunch of people in a room and was like, 'hey we’ve been hearing this feedback from people for a really, really long time,'” recalls Julie Zhuo, a product design director at Facebook who worked on the reactions product. Mark Zuckerberg had finally conceded that the platform needed a more nuanced way for users to interact with posts, for the obvious reason that not every post is likable. The mission to build Reactions began just over a year ago.
"Like" you already know-say hello to "love," "haha," "wow," "sad," and "angry". Each emotive icon is named for the reaction it's meant to convey. The feature isn’t so much a new tool as it is an extension of an existing one by long-pressing-or, on a computer, hovering-over the "like" button, users can now access five additional animated emoji with which to express themselves. After months of user testing in a handful of countries, Facebook today is releasing "Reactions" to the rest of the world. Your News Feed is about to get a lot more expressive.
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